Most writers want to keep their idea safe.
Tucked away in a notes app, a journal, a draft called "Final-Final-v2."
But safe doesn't sell.
Welcome to Monday Moves, the weekly challenge for creators who craft, market, and move with purpose.
While others drag themselves into the workweek, you're already gaining your creative advantage.
Today's move: Define your Ideal Reader Profile.
If you're committed to creating stories people genuinely want and pay for, you need to know exactly who's waiting to discover them.
This Week’s “Monday Move” Covers:
Why defining your reader is the first real test of creative clarity
The psychology behind protecting our ideas (and why it stalls us)
The Story Developer approach to writing like a founder
What makes up an Ideal Reader Profile and why it’s your blueprint for success
A new AI tool you can use to define your audience instantly
A preview of upcoming Story Sprints & strategy sessions
🔧 Real Quick: Let’s Build This Thing
If you’re stuck between idea and execution, I want to hear from you.
Drop your email if:
You’ve got a story in your head but don’t know where to start
You’re unsure who your audience really is
You’re serious about writing something that can move people and move units
I’m building a course for writers like you, people who see their story as a product and a piece of art.
Also: Story Sprints & Jams are coming up.
Think live creative sessions with structure, strategy, and accountability.
Want in?
Get on the list.
🧠 Why Writers Struggle to Define Their Readers
It's not that you fear your audience.
It's the fear of possibility.
Naming your reader forces you to confront what your story could and should be.
That's when it gets real.
At first, your story feels sacred and personal.
Like a secret recipe you're not ready to serve.
But when you decide to write for someone else—
Someone who needs it, wants it, and will pay for it—
You've stepped into the game.
The artisan wants to make.
The hustler wants to sell.
The Story Developer does both.
🧱 Write Like a Product Builder
You wouldn't build an app without knowing who it's for.
Why would you write a book without knowing the reader?
In software, you define your Ideal Customer Profile to identify the person with the most pain concerning the problem you are seeking to solve.
The one who needs your solution the most.
Writers should do the same.
Your Ideal Reader Profile is ONE person.
Not a vague "target audience."
Not a genre box.
It's the human your story was meant for.
The person who needs your story the most.
📋 What Makes Up an Ideal Reader Profile?
Here’s the structure we use inside The Story Developer framework:
Who they are: Age, lifestyle, reading frequency, format preferences
What they love: Genres, authors, story tropes, emotional highs
Why they read: Escape, identity, clarity, thrill
Where they spend time: BookTok? Goodreads? Underground Discords?
What makes them bounce: Genre clichés, wooden dialogue, slow burn with no payoff
What makes them buy: Covers, blurbs, vibes, credibility, relatability
The more clearly you can articulate these things, the more precise your writing, packaging, and marketing becomes.
🤖 Use AI To Define Your Reader (Fast)
To save you hours of soul-searching and Reddit lurking, I built a tool using Perplexity AI that helps you define your Ideal Reader Profile in minutes.
You basically submit your story and it will build a profile
Or you can submit the person you want help and it will suggest the stories they want to reader according to market data
🧪 Treat it like a pre-launch diagnostic.
👀 Or a mid-draft clarity boost.
💡 Or a gut check before you hit publish.
Click the link below to test it out!
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